News
10/09/2011 - CPP launches marketing promotional business.
Life assistance company, CPP, is expanding its offering with the launch of a Promotional Marketing business called i-deal Promotions Limited (i-deals).
Born from its acquisition of The Leapfrog Group Ltd (Leapfrog) in 2009, i-deals will be a 50-50 joint venture between CPP and Mark Koch, former board director of Leapfrog and his highly experienced team of co-directors. The new business will provide current and new business partners with intelligent and innovative promotions, incentive and loyalty programmes.
Initially focusing on CPP’s UK and US markets with the ambition of rolling out on an international scale, i-deals will work with CPP partners, global brands and businesses across all sectors to support their ongoing acquisition, retention and loyalty strategies.
Included in the senior management line-up of i-deals is Jason Walsh, joint MD and current Group Product Director of CPP; Mark Koch joint MD and one of the industry’s leading innovators in this field, founder of loyalty and sales promotion business MKM Group plc and former board director of Air Miles at British Airways; Joanne Burton Marketing Director, previously Head of Marketing at Whitbread Hotels and Restaurants; Marcus Aldrich, Commercial Director formerly World Wide Service Recovery Manager at British Airways and Victor Koch, Product Development Director, former board director of MKM.
Jason Walsh said: “Creating a unique customer experience that engenders further loyalty for our business partners helping them attract new customers and retain existing ones will play a key role in cementing CPP’s life assistance products. Exploiting the expertise of the new i-deals team will secure our position on the world wide stage in all sectors.”
Mark Koch added: “We are launching with intelligent thinking and innovative ways to help our business partners. We have a clear vision to become global market leaders in Promotional Marketing for modern times, a realistic ambition given the expertise at the helm and the support of CPP.”
